Tampax
Saved My Vibe Campaign
Last Night a Tampax Saved My Vibe was born from the iconic Indeep track “Last Night a DJ Saved My Life.” Working alongside our copywriter, who reimagined the lyrics into a bold, playful rework that became the heart of the campaign and fed directly into all our advertising communications.
From concept through to design delivery and production, I collaborated closely with the creative team, playing a vital role across the end-to-end process. I sourced and visualised five new brand fonts to represent the campaign’s feelings: Vibe, Look, Style, Mind, and Moves, and designed a wide range of social and OOH assets. These included 20-second YouTube edits, 10-second Meta and TikTok formats, each brought to life in a karaoke-style singalong of our adapted track. For OOH, I created a motion takeover at Waterloo Station, designed a series of D6s, and developed roadside statics.
Social Media
The campaign focused on hero scenes where Tampax ‘saved the day’: a gallery visit with friends, a night out, a busy day at the office, and a carefree bike ride. Each moment was tied to relatable product benefits through witty creative lines, such as “Last night a Tampax kept my big pants in the drawer” and “Last week a Tampax kept me dry all evening long.”
Ultimately, the campaign was led by the anthem “Tampax Saved My Vibe”, with sub-scenes branching into Look, Style, Mind, and Moves: showcasing the product’s impact in everyday moments with humor, confidence, and authenticity.
Out Of Home
Creator Content
To extend reach, I partnered with the influencer team, helping ambassadors and content creators choreograph original dances to the song, adding another layer of engagement and cultural relevance.
