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Oral B

Refills Europe Toolkit

I was tasked with designing a Europe toolkit with a fresh visual identity for Oral B refills, covering both the standard OR range and the premium iO range. This project was comprehensive, involving everything from creative ideation to production and final delivery. I created a key visual, static and animated digital banners, as well as an in-store FSDU.

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OR Key Visual

iO Key Visual

OR Billboard

iO Billboard

iO Skyscrapper

OR Skyscrapper

OR MPU

iO MPU

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OR FSDU

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iO FSDU

© 2025 by Laura Mason

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