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Maison

Brand Identity

I worked on developing the complete brand identity for a new estate agency - Maison, with a focus on embodying luxury and sophistication. My primary task was to create a cohesive look and feel that would reflect the brand's high-end positioning across all touchpoints.
 

This included designing a new logo that exudes elegance and timelessness, choosing refined typography, and crafting a premium colour palette that supports the brand’s luxury aesthetic while remaining fresh and modern. I ensured the visual elements were adaptable across both printed and digital materials, creating consistency throughout all forms of communication.

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The branding was extended to various assets, including printed brochures, flyers, business cards, for-sale and sold signs. And digital assets, including social media assets, email signatures, digital ads and the company website. Additionally, I paid close attention to the design of legal documents, ensuring that the luxurious feel was maintained even in more formal materials.
 

Throughout the project, I focused on creating a brand experience that feels sophisticated and premium, while ensuring it was functional and effective across multiple platforms and formats. The end result is a cohesive, visually striking brand presence for Maison that perfectly aligns with its high-end property offering.

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House Mailers

Property Boards

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Design Exploration

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© 2025 by Laura Mason

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