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Gillette
Waterloo Takeover
For the launch of their new razor, I designed and delivered all the assets for a Gillette Waterloo station takeover—perhaps my most significant work achievement to date. This project was in support of Gillette's exciting premium product launch, and they were determined to leave a lasting impact. The deliverables encompassed a variety of custom formats, including 10 printed pieces such as corridor wraps, escalator silvers, and ticket hall displays, as well as two captivating motion pieces: a dynamic digital wall and a stunning 40-meter concourse animation.
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